The article analyzes the experience in the application of practice-oriented technologies in teaching students in creative areas of “Journalism”, and “Advertising and Public Relations” at higher education institutions in Moscow and the Moscow Region. The purpose of the conducted research is to identify the most effective practice-oriented technologies in the preparation of bachelors in the field of journalism, advertising, and public relations to the benefit of a modern metropolis. The authors give the classification of technologies and their effect on the result of students' education and reveal how a particular technology is used in the training of university students. The article considers specific examples of technologies, their relevance, and impact on the level of professional training of university graduates, as well as on improving their competitiveness. The article also presents the analysis results of the students’ and graduates’ opinions (using the method of a free interview of
97 respondents without sample calculation) that confirms the main hypothesis that the structure of knowledge and skills of future specialists is being changed, as well as the level of preparedness to work in the metropolis and large cities. The present article summarizes the authors' long-term experience in applying practice-oriented technologies in teaching students at many universities where the authors worked.