The purpose of this paper is to examine different social and academic activities related to the development of a digital culture of bachelors and masters of culture and arts. It analyses the achieved results of the research project aimed at the study of educational and pedagogical opportunities and resources for the more effective development of digital competencies of students and graduates in the life-long system of sociocultural education and realized in the Moscow State University of Culture (Khimki, Moscow region), the Petrozavodsk State University (Petrozavods, Republic of Karelia) and in the Ulyanovsk State Agrarian University named after P.A. Stolypin (Ulyanovsk) in 2010-2019. The authors consider digital competences as a core of a digital culture of graduated in arts and culture is a multi-level, complex, interdisciplinary phenomenon, and therefore it needs a comprehensive analysis from the standpoint of several sciences (philosophy, sociology, psychology and pedagogy, etc.). The results of the implementation of educational technologies orientated to values and competences of a digital culture are discussed. The paper focuses on the importance of the educational process orientated on creation of values of digital culture which are significant for the organization of social and cultural activities in the frame of the state policy on digitalization of education and culture.